WhatsApp isn’t just a messaging app anymore.
It’s a marketing tool that connects you with your audience while adding a personalised touch to your business communications.
With over 3 billion users globally, it’s a goldmine for businesses looking to connect with customers.
However, you must understand the “why” behind the numbers to use this platform effectively.
So get ready as we dive into 21 mind-boggling WhatsApp statistics and actionable tips to turn WhatsApp into a customer satisfaction powerhouse.
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1. Number of active users
Imagine a marketplace larger than the population of China and India combined. That’s the reach of WhatsApp, with over 3 billion active users in 2024. This staggering number shows your potential to connect with a vast audience.
India has the most WhatsApp monthly active users (487.5 million).
The messenger’s monthly active user base has increased by 365%, from 465 million in February 2014.
How can you use this WhatsApp statistic report?
With over 3 billion active users on WhatsApp in 2024, you can tap into a massive audience. This kind of reach helps you increase your brand visibility and connect with potential customers worldwide.
Discover the best WhatsApp marketing software you can use for your business.
2. Number of messages sent daily
Every day, 140+ billion messages fly through WhatsApp. That translates to over 1.6 million messages fired off every second.
How can you use this WhatsApp statistic report?
This report presents a massive opportunity for businesses like yours.
You can use this active platform to engage with customers in real-time, quickly respond to their queries, and build stronger connections.
Also, you can exploit WhatsApp’s large user base for marketing campaigns and promotions to boost your brand visibility. By taking advantage of WhatsApp’s messaging capabilities, you can provide efficient customer support and gather valuable insights to improve your strategies and enhance customer experiences.
3. Average time spent daily
People aren’t just checking WhatsApp occasionally; they’re glued to it. The average user spends 33.5 minutes daily on the app.
How can you use this WhatsApp statistic report?
This means an excellent opportunity for your business to connect with users meaningfully. You can use this information by creating content that keeps users interested and engaged, like helpful tips or engaging stories.
Also, consider using WhatsApp to interact with customers personally, answer questions, and provide support.
4. WhatsApp global reach
While WhatsApp dominates globally, it ranks as the #2 free app on Google Play and the 4th most downloaded app worldwide. And Russia, India, and France are experiencing the most explosive growth.
5. User demographics
While famous worldwide, WhatsApp enjoys an almost cult-like following in certain regions. Brazil, India, and Italy have penetration rates exceeding 97%. This kind of penetration makes them prime targets for WhatsApp marketing efforts.
Which are the top 3 countries that use WhatsApp the most?
Russia, India, and France are the fastest-growing markets for WhatsApp.
- Brazil, with a penetration rate of 98.9%
- India, with a penetration rate of 97.1%
- Italy, with a penetration rate of 97%
You can add WhatsApp to your marketing flow if you sell products to these locations. For example, you can use WhatsApp to follow up with leads.
Also, you can use WhatsApp as your sole customer support channel in these locations because almost 100% of your customers will be on WhatsApp.
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6. WhatsApp download rate
WhatsApp was downloaded 36 million times in October 2023 alone.
Most downloads came from Google Play (with 26 million installs), while another 10 million downloads came from the App Store.
In perspective, that’s well below the peak of 63 million downloads in January 2020 but above 32 million downloads in September 2023.
Appfigures analysis notes that WhatsApp downloads have been on a multi-year decline since 2020 but show positive growth signals in 2023.
WhatsApp was the 4th most downloaded app worldwide in October 2023 (behind TikTok, Facebook, and Instagram).
Check out the best WhatsApp chatbot service provider.
7. Email vs WhatsApp
The way customers prefer to connect with businesses is changing. 33% of global consumers now say they’d rather use WhatsApp for brand communication than emails.
How can you use this WhatsApp statistic report?
More customers prefer WhatsApp over email to talk to brands, with 33% preferring it. You can use WhatsApp for personalised messages, customer support, and promotions.
Embracing WhatsApp as a primary way to chat helps you meet customer needs, boost engagement, and build strong connections.
7. WhatsApp message open rate
WhatsApp messages have a near-perfect 98% open rate, dwarfing email’s average of 5%.
How can you use this WhatsApp statistic report?
This means your message has a much higher chance of being seen by your target audience.
Want to sell your product or send a message you want your customers to read? Use WhatsApp. There’s a 98% chance that your customers will see and read your message. You’d agree that’s very good odds.
8. WhatsApp Business app stats
- Based on Appfigures estimates, WhatsApp Business was downloaded 21 million times across Google Play & iOS App Store in October 2023. The vast majority, 18 million downloads, came from Android users, while the remaining 3 million installs came from iOS users
- 175 million people around the world communicate with businesses via WhatsApp business daily.
- You can improve sales by 127%, conversion rate by 120% and customer service by 225% using WhatsApp.
- 40+ million customers view product catalogues businesses showcase on their WhatsApp Business account.
9. WhatsApp API capabilities
The WhatsApp Business API messages maintain a delivery rate of 90%, with customers preferring direct WhatsApp messages over emails.
The WhatsApp API significantly reduces waiting times and results in even better responses, reducing just under 50%.
Integrating chatbots on WhatsApp can be a game-changer for your business. You can handle frequently asked questions and customer interactions, saving businesses an estimated $11 billion annually.
How can you use this WhatsApp statistic report?
You can add chatbots to your WhatsApp kit using TelebuSocial. They can handle routine tasks and quickly answer common questions.
Chatbots also help manage customer inquiries efficiently so your team can focus on more challenging issues and provide personalised assistance.
Using chatbots, you can reduce customer support costs and improve your business’s operations.
10. Close deals faster
Cart abandonment is a major pain point for e-commerce businesses. Here’s where WhatsApp swoops in as a hero. Retargeting campaigns on WhatsApp can recover 45-60% of abandoned carts.
How can you use this WhatsApp statistic report?
This one is simple. Do more sales and closing with WhatsApp. You can use chatbots or live chats for this.
The Future is Now
WhatsApp adoption is booming, and new features are constantly evolving. The future looks bright for businesses that embrace WhatsApp.
Looking for a WhatsApp API service that can help you build a solid marketing and customer support plan on WhatsApp? Get started with TelebuSocial or schedule a demo to see how it works.
