Black Friday and Cyber Monday are the biggest sales seasons of the year, with over $11 billion spent on Cyber Monday alone in 2023.
Your customers are counting on you. But the catch is, you’re not the only one trying to grab attention.
As you’re reading this, your customers are receiving multiple emails, ads, and WhatsApp notifications. So, standing out can be hectic as you have a lot on your plate.
But no worries — I’ve got you covered. These BCFM WhatsApp message templates will save you time, boost your engagement, and boost your sales.
Check out the best WhatsApp New Year message templates.
| Sell more this Black Friday and Cyber Monday with TelebuSocial WhatsApp broadcasting and chatbot. Get started or book a demo. |
BFCM WhatsApp message templates for various use cases
Just copy, paste and tweak to suit your style and voice.
Promotional WhatsApp message templates
Your customers are hunting for the best BFCM deals. With these, you can strike while the iron is hot. They’re short, to the point, and spark immediate interest.
Template 1:
“🎉 Black Friday is HERE! Get 30% OFF everything in store—no code needed! Don’t miss out. [Shop Now]”
Template 2:
“🔥 Cyber Monday Flash Sale! 50% OFF our bestsellers, today only! Tap here to grab your deal: [Link]”
Template 3:
“🖤 Our Black Friday deal just dropped! Get [Product] for ONLY $19.99. Limited stock, so hurry! [Shop Now]”
Template 4:
“🛍️ Ready for the best deal of the year? Black Friday starts NOW—25% OFF sitewide, today only! [Shop Now]”
Abandoned cart recovery WhatsApp message templates
Customers leave items in their cart all the time. Especially during busy shopping events. You can gently nudge them back, reminding them of the deal they could miss out on.
Template 1:
“👋 You left something behind! Your Black Friday deal is waiting in your cart—come back and complete your purchase before it’s gone. [Finish Shopping]”
Template 2:
“⏰ Don’t let your deal slip away! The items in your cart are still available at our Black Friday prices, but only for a limited time. [Shop Now]”
Template 3:
“🔔 Just a friendly reminder: your Cyber Monday savings are waiting in your cart. Hurry—checkout before we run out! [Complete Purchase]”
Template 4:
“😱 Your cart’s waiting, and so is 20% OFF! Don’t miss your chance to save big this BFCM. [Checkout Now]”
Product announcements WhatsApp message templates
Do you have new products you’ll be launching during BFCM? Tweak these BFCM WhatsApp message templates and drive excitement and urgency.
Template 1:
“🚨 NEW ARRIVAL! Just in time for Black Friday—check out [Product] and get 15% OFF today only! [See More]”
Template 2:
“🎉 We just dropped something special for Cyber Monday—meet [Product]! For today only, it’s 20% OFF. [Shop Now]”
Template 3:
“✨ Introducing our latest product: [Product Name], now 25% OFF for Black Friday. Limited quantities available! [Shop Now]”
Template 4:
“🆕 You asked, we listened! Our brand new [Product] is here—grab it during our Cyber Monday sale for a special 30% discount. [Learn More]”
Order confirmation WhatsApp message templates
Once a customer places an order, your confirmation message needs to reassure them that their purchase was successful. But why not make it a bit more engaging, too?
Template 1:
“✅ Got it! Your Black Friday order is confirmed. We’ll start preparing your [Product] right away. Stay tuned for shipping updates! [Track Order]”
Template 2:
“🎉 Order confirmed! Thanks for shopping our Cyber Monday sale. Your items will be on their way shortly. Need anything else? We’re here to help!”
Template 3:
“🛒 Your order is locked in! We’re processing your Black Friday purchase, and you’ll get a shipping update soon. Thank you for choosing us!”
Template 4:
“👍 Success! Your Cyber Monday order is confirmed, and our team is already packing it up. We’ll notify you once it ships. Thanks for shopping with us!”
Delivery updates WhatsApp message templates
Your customers want to know when their orders are on the way, especially during the rush of BFCM. Give them the reassurance they need while keeping your communication upbeat.
Template 1:
“📦 Good news! Your Black Friday order has shipped. You can track it here: [Track Order]”
Template 2:
“🚚 Your Cyber Monday deal is on its way! Click here for live delivery updates: [Track Now]”
Template 3:
“✈️ Your order is headed your way! We’re as excited as you are—track it here: [Track Order]”
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Template 4:
“✅ Your Black Friday purchase is in transit! Here’s the tracking info you need: [Track Your Package]”
VIP/exclusive offers WhatsApp message templates
Reward your best customers with exclusive deals that make them feel valued. These templates are designed to give them that insider feeling.
Template 1:
“🌟 VIP Access Only: Get early access to our Cyber Monday sale—30% OFF everything! Click here to unlock your deal: [Link]”
Template 2:
“🖤 Because you’re one of our best customers, we’re giving you an exclusive Black Friday offer: 40% OFF! Use code: VIP40”
Template 3:
“💎 We saved the best for you! Our VIP Black Friday deal: 50% OFF your next purchase, just for you! [Shop Now]”
Template 4:
“🥂 Here’s a toast to you! As a VIP, enjoy an exclusive Cyber Monday discount—30% OFF. Thanks for being with us! [Claim Your Offer]”
Now I’ve just given you a killer list of BFCM WhatsApp message templates in your arsenal. What’s next? You’re probably wondering, how do I get the results I need with my BFCM WhatsApp messages?
How do I tweak BFCM WhatsApp message templates for better conversion?
People are tired of getting spammy, boring messages during BFCM. They’re overwhelmed, overstimulated, and, quite frankly, over it.
So, if you want your WhatsApp messages to stand out and actually get people to click your “Shop Now” button, you’ve got to do more than just hit send.
Learn: 10 WhatsApp Marketing Metrics You Must Track
You need a working strategy. And I don’t mean hard science here; I mean simple and effective tweaks.
Here’s my candid advice.
- Stop sending generic, mass-produced messages. People want to feel special, even during BFCM madness. Add their names, reference their past purchases, or remind them they almost bought that one thing (yeah, we see you with those abandoned carts).
- Avoid unclear call-to-action (CTA) links or buttons. Frankly speaking, “Click Here” is lazy. So, get creative: “Grab it before it’s gone” or “Claim your 50% OFF deal now!” work better. Urgency and clarity matter a lot during BFCM.
- Don’t treat your customers like they’re all the same. Segment by location, purchase history, or even how they interact with your brand. Deliver messages that are relevant to them.
- Urgency is crucial. Create that FOMO feeling, that fear of missing out. Use phrases like “Only a few hours left!” or “Limited stock!” to light a fire under your customers. These time-limited deals work because no one wants to miss out.
Nail those, and you’ll see their impact.
How do WhatsApp chatbots make BFCM messages effective?
TelebuSocial’s chatbots are the silent MVP of BFCM.
While you’re rallying your support and sales teams to keep up with the Black Friday rush, you need extra help for routine tasks.
Seriously, if you don’t have a chatbot working for you during BFCM, you’re missing out. Schedule a demo now and get NO-CODE chatbots for customer support and sales.
Here’s why they’re essential.
- Instant responses. Customers are impatient. They want answers now. Chatbots can handle that. They reply instantly to FAQs, product questions, or even order tracking, giving your customer the fast service they crave.
- 24/7 customer service. You may need to sleep, but your chatbot doesn’t. When your team’s off the clock, your bot can still handle customer inquiries, troubleshoot issues, and even close sales. (That’s right, chatbots sell too.)
- Automating the boring stuff. Order confirmations, FAQs, returns? Let the bot do it. Why waste time on repetitive tasks when you’ve got a chatbot doing it faster (and maybe even better)?
- Personalisation at scale. Heard chatbots are impersonal? That is far from the truth because you can program them to offer personalised responses based on each customer’s data. So that your customers feel like they’re talking to a real human.
Chatbots are easy to build (no need for codes). And, they make your life easier, keep customers happy, and keep sales flowing in.
Don’t want to build from scratch? Use our chatbot-building templates.
When’s the best time to send BFCM WhatsApp messages?
Ever sent a message at the wrong time, and it just disappeared into thin air? Yes, that’s what we want to avoid here.
Timing is everything during BFCM. Miss the window, and you’re done. Nail it, and your sales could go through the roof.
Only send BFCM WhatsApp messages in these conditions:
- Teasers (because anticipation works). A week or two before BFCM kicks off, start dropping hints. Let your customers know something epic is coming. Get them excited. A little countdown never hurt anyone, right?
- Early Black Friday and Cyber Monday. Shoppers are early risers during BFCM. Catch them in the morning, or even late the night before. And remember, for your international customers, you gotta consider those time zones.
- Mid-sale reminders. With so much on their plates, people can forget that your juicy message. A friendly nudge can help: “#FirstName, don’t forget! Our #product sale is still on! [Complete your purchase]” (with a clear CTA).
- Last-minute push. As the clock ticks down, hit them with a final call. “Only 1 hour left!” is the kind of urgency that gets customers moving. It’s your last shot, so make it count.
If you time it right, you can get your audience to complete the purchase.
Get a free demo of TelebuSocial’s WhatsApp messaging solution today. Then, get started creating and deploying your own WhatsApp chatbots for BFCM and using our powerful broadcasts.
