WhatsApp For Marketing Examples: 11 Businesses That Have Crushed Marketing With WhatsApp

We’ve compiled the story of 11 businesses that have used WhatsApp in their marketing strategy.

For each business, we describe their goals, why WhatsApp was the best channel to us and the results they got from using WhatsApp.

Let’s go!

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Hellmann’s Mayonnaise – “WhatsCook” Campaign

The “WhatsCook” campaign in 2014 is a perfect example of how a brand can creatively use WhatsApp to engage with customers, drive sales, and build brand loyalty.

Company – Hellmann’s

Hellmann’s is one of those brands that has been around forever.

The company started when Richard Hellmann, a German immigrant, opened a deli in New York City in 1905. He began selling his recipe for mayonnaise, which became so popular that he started packaging it to sell.

The mayonnaise was loved because of its rich flavour and high quality, still hallmarks of Hellmann’s today.

Hellmann’s promoted their product and provided real value to their customers, making cooking at home a more enjoyable and innovative experience.

Their objective

The main goal of the “WhatsCook” campaign was to get people excited about using Hellmann’s mayonnaise in their everyday cooking.

Hellmann wanted to show that mayo isn’t just for sandwiches. It’s a versatile ingredient that can be used in various dishes.

By directly engaging with customers, Hellmann aimed to create a fun and interactive experience that would make their brand a staple in the kitchen.

Their strategy

Hellmann’s Brazil came up with a brilliant idea – why not use WhatsApp to connect people with professional chefs? 

Using WhatsApp will be easy because a majority of citizens in Brazil use WhatsApp already.

The “WhatsCook” campaign did just that.

How?

Users could send pictures of their home ingredients, and chefs would respond with customised recipes incorporating Hellmann’s mayonnaise. 

Here’s how it worked:

• User registration Interested participants submitted their phone numbers on a form on their website, and then a professional chef contacted them via WhatsApp.
• User interaction: Users sent photos of their available ingredients via WhatsApp.
• Chef consultation: Professional chefs analysed the ingredients and provided step-by-step cooking instructions, highlighting how Hellmann’s mayonnaise could improve the dishes.
• Real-time engagement: The interaction is immediate and personalised on WhatsApp. This made users feel like they had a private chef at home.

This strategy was built on the popularity and accessibility of WhatsApp, making it easy for users to get involved.

Here are more screenshots of interactions between cooks and participants. Because the WhatsCook campaign was launched in Brazil, the conversations are in Portuguese.

Watch this video to learn more about the campaign.

The outcome

With only $900 spent on media, Hellmann’s saw a 13% increase in mayonnaise sales during the campaign.

It also created a unique, memorable experience that encouraged people to see Hellmann’s mayonnaise in a new light.

The campaign didn’t just boost sales. It also significantly increased brand engagement and loyalty.

Here are more numbers from the campaign.

• Engagement: 8,000+ participants registered in 10 days.
• Impact: 4 million people saw the marketing campaign around the world (and saw Hellmann’s as a result) 
• Cooking results: 500+ dishes were made and shared (providing more inspiration on how to use Hellmann’s, which increased sales of Hellmann’s products).
• Brand loyalty: The personalised approach helped strengthen Hellmann’s customer relationship.

As part of the exposure that using WhatsApp to run this campaign gave Hellmann’s, here are some of the awards they won for this campaign. 

Why was the campaign so successful? 

First, I’d say it’s because Hellmann’s was already a staple product in most homes in Brazil. But it was mainly successful because they ran the campaign on WhatsApp.

Coca-Cola – Event Marketing and Engagement

Coca-Cola’s use of WhatsApp for event marketing and engagement is a stellar example of how to use a popular messaging platform to connect with a younger audience and boost interaction.

By creating Fan Groups and offering exclusive content and prizes, Coca-Cola created a memorable and engaging experience that resonated with fans and enhanced their loyalty to the brand.

Company – Coca-Cola

Coca-Cola, or Coke as we all lovingly call it, isn’t just a beverage; it’s practically a piece of cultural heritage.

This iconic drink popped onto the scene in 1886 when a pharmacist named John S. Pemberton whipped it up in Atlanta, Georgia. He probably had no clue that his syrupy creation would one day become a global phenomenon.

What’s fun about Coke is that it’s more than just a refreshing drink—it’s part of countless memories and moments.

From movie nights and family gatherings to historic ad campaigns and that classic logo.

Coca-Cola has a unique way of sparking a bit of joy in everyday life. And let’s not forget the holiday commercials that bring us the festive feel every year.

Their objective

Coca-Cola wanted to strengthen its connection with a younger audience by leveraging major events’ excitement and social aspects.

By engaging fans directly through WhatsApp, Coca-Cola sought to create a fun and interactive experience to enhance its brand presence and foster loyalty.

Their strategy

Coca-Cola’s strategy centred on using WhatsApp to create a dynamic and engaging campaign during high-profile events. Here’s how they did it:

• Fan groups: Coca-Cola invited users to join special “Fan Groups” on WhatsApp, where they could interact with fellow fans, share messages, and participate in exclusive activities.
• Exclusive content: Participants in the Fan Groups received access to exclusive content, including behind-the-scenes footage, particular messages from celebrities, and event highlights.
• Contests and prizes: Coca-Cola encouraged fans to share messages and engage with the content for a chance to win prizes, such as event tickets, merchandise, and other exclusive rewards.
• Real-time interaction: The campaign allowed real-time interaction with fans, creating a lively and engaging community around the event.

The outcome

The campaign was highly successful, significantly boosting brand engagement and interaction. Here are some key outcomes:

• Increased engagement: The Fan Groups and exclusive content significantly increased user interaction and engagement with the brand.
• Enhanced event experience: Fans felt more connected to the event and the brand, improving their overall experience.
• Stronger loyalty: The personalised and interactive nature of the campaign helped build stronger customer loyalty.
• Viral reach: WhatsApp’s social and viral aspects helped organise the campaign’s reach among users.

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Absolut Vodka – Exclusive Party Invites

Absolut Vodka’s “Exclusive Party Invites” campaign is another prime example of how to use WhatsApp to market creatively.

By making the process of getting an invite interactive and fun, they generated significant buzz and engagement for their new product launch.

This campaign showcased Absolut’s innovative approach and highlighted the power of direct customer interaction through WhatsApp.

Company – Absolut Vodka

Absolut Vodka is not just a bottle on the shelf. It’s practically a piece of cocktail culture.

Absolut hails from Sweden, a country known for its clear skies and even more transparent waters, which perfectly complements the purity of this iconic vodka.

The brand started in 1879 with the founder, Lars Olsson Smith, introducing the continuous distillation process, which was innovative because it made the vodka smoother.

Fast forward to today, what’s cool is that Absolut has stuck to its roots in Åhus, Sweden, where every drop of their vodka is produced.

That’s right, from the local wheat to the water, everything comes from within a small radius around their distillery, which speaks volumes about their commitment to sustainability and quality.

Their objective

The primary goal of Absolut Vodka’s campaign was to generate buzz and excitement for their new limited-edition product.

Their strategy

By creating an air of exclusivity and mystery around the launch, Absolut aimed to captivate its audience and make the event unforgettable.

The idea was to engage with customers in a fun and unique way to build anticipation and drive interest in the new product.

So they used a mixture of mystery, FOMO, exclusivity, adventure and a party.

If you don’t understand what was written on the flyer above, I apologise for the Spanish. The campaign ran in Argentina.

Absolut’s strategy was both innovative and engaging. Here’s how they pulled it off:

• Exclusive invites: Absolut decided to host a secret party in Argentina to celebrate the launch of their new product. But instead of traditional invites, they used WhatsApp to create a more personal and engaging experience.
• Virtual bouncer: They introduced a virtual bouncer named Sven, whom users had to contact via WhatsApp. Sven’s job was to screen potential party-goers and decide who would get an invite.
• Interactive persuasion: Users had to persuade Sven to invite them by being creative, funny, or persuasive. This added a gamified element to the campaign, making it more interactive and engaging.

Here are some snapshots of interactions between Sven and people who wanted to get an invite to the party.

Some even went as far as composing music for Sven.

Watch this video to see how it played out.

This strategy effectively utilised WhatsApp’s capabilities to create a direct, personal line of communication with customers.

It also added a layer of exclusivity and intrigue, making the campaign more memorable.

The outcome

The campaign achieved its goals of creating buzz and engaging with customers. 

Here are some of the key results:

• High engagement: 600 people interacted with Sven and sent 1000+ images, audio and videos, trying to secure their spot at the secret party.
• Increased excitement: The campaign’s unique approach and interactive nature boosted excitement and anticipation for the product launch.
• Direct customer interaction: Absolut established a direct and personal interaction channel with their customers, strengthening brand loyalty and engagement.

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Urbano Envíos

Urbano Envíos is the go-to logistics company in Latin America.

Headquartered in Ecuador, they’re a key player in both B2B and B2C markets. Whether it’s delivering for financial institutions, telecom operators, or e-commerce giants, Urbano Envíos gets the job done. They’re one of the largest logistics and courier companies in Latin America, delivering everything from documents to credit cards across Peru, Ecuador, and El Salvador.

However, with growing demand, especially during the pandemic. They struggled to get every package to the right place at the right time, every single time. they needed to make their delivery process faster, more accurate, and more efficient.

That’s where WhatsApp Business came into play.

Their objective

Missed deliveries cost time, money, and customer satisfaction. So, for Urbano Envíos, the goal was to ensure that their couriers delivered packages to the correct addresses on the first try.

They needed a communication channel that allowed recipients to confirm their addresses and receive reminders about the documents they’d need to receive their packages—all in a fast, easy, and interactive way.

Their strategy

Here’s how they made it happen:

• Interactive communication: Urbano Envíos partnered with Aldeamo to create a WhatsApp assistant. Customers who opt in receive a message asking them to confirm or update their address within two days of delivery. If an update is needed, they can easily send their new address right there in the chat.
• Proactive reminders: Customers get a message reminding them of the documents they’ll need before the delivery. No more missed deliveries because someone didn’t have the right ID on hand.
• Efficiency at its best: WhatsApp isn’t just a one-way street. It allows for real-time updates, making the entire delivery process smoother and more efficient for both Urbano and their customers.

The results

So, what’s the impact? The results speak volumes:

• 100% delivery success rate: For customers who confirmed their addresses via WhatsApp, Urbano Envíos achieved a 100% success rate in delivering packages on the first attempt. That’s right—every package, on time, every time.
• 2x increase in productivity: With WhatsApp, Urbano doubled their productivity. Their team spends less time chasing down customers and more time delivering results.
• 60% message read rate: Messages sent via WhatsApp were read by 60% of recipients—an impressive engagement rate that ensures customers are informed and ready for their deliveries.
• 35% reduction in manual work: The volume of manual address changes that agents had to handle dropped by 35%, freeing up time and resources.

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OLB Impresiones – better visuals and customer connections

When you think of printing, “exciting” might not be the first word that comes to mind. But OLB Impresiones is changing that narrative.

This isn’t your average print shop. They’re the creative geniuses behind some of the most memorable visual campaigns for big brands like Coca-Cola and Starbucks. And guess what? They’re doing it all with the help of WhatsApp.

Who is OLB Impresiones?

Founded just four years ago, OLB Impresiones has already made a name for themselves by turning simple concepts into stunning visuals that capture attention and make a lasting impression.

Think about it. Whether it’s a billboard you can’t miss or a small sticker you just can’t forget, OLB Impresiones is the team behind these visual masterpieces. What sets them apart? It’s their unique blend of creativity, speed, and precision. They’re not just putting ink on paper—they’re crafting experiences.

They’re using WhatsApp to take their customer service and sales to the next level. And the results? Well, they speak for themselves.

Their objective

OLB Impresiones knew that to keep growing, they needed to step up their game. Their goal was simple — improve customer engagement, speed up response times, and streamline internal processes.

They wanted to deliver top customer service while also boosting their productivity. And they saw WhatsApp as the perfect tool to make that happen.

Their strategy

Here’s how they did it:

• Centralised communication: They integrated WhatsApp into their Meta Business Suite Inbox, and brought all customer messages into one place. No more jumping between platforms.
• Efficient team management: They assigned specific team members to handle the inbox, ensuring that every customer received a timely response. This not only improved customer satisfaction but also made their workflow more efficient.
• Automated messaging: To save time on repetitive inquiries, OLB Impresiones implemented chatbot automated responses for frequently asked questions. This freed up their team to focus on more complex customer needs.
• Data-driven decisions: OLB Impresiones isn’t just stopping here. They plan to analyse message trends and content to fine-tune their advertising strategies and further enhance customer service.

The results

So, what happened after they implemented this strategy?

• Faster response times: By improving their response time to customers by 15%, OLB Impresiones saw a 10% boost in sales. Yes, speed does matter.
• Increased productivity: With optimised workflows, they achieved a 33% increase in overall productivity.
• Stronger customer relationships: With more personalised and timely interactions, OLB Impresiones strengthened their bonds with customers, driving loyalty and repeat business.

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Adidas Rent-a-Pred

Adidas is a global powerhouse in the world of sports. Founded in Germany in 1949, the company has grown from humble beginnings to become one of the most recognisable brands in the sporting goods industry.

Adidas is famous for its iconic three-stripe logo, innovative athletic apparel, and partnerships with top athletes.

Over the years, Adidas has built a reputation for quality, performance, and style.

The company has consistently introduced groundbreaking products, from the revolutionary Boost technology in running shoes to collaborations with influential designers and celebrities.

Their objective

In 2020, Adidas wanted to create unique and memorable campaigns that were relevant to consumers and drive brand awareness for their new line of football boots, the Predator 20+ Mutator. The Predator was created to give the wearer an “UNFAIR ADVANTAGE” on the pitch.

Their strategy

The idea was to create a campaign that echoes what the product stands for. A campaign that shows “unfair advantage.”

• Built on WhatsApp: Adidas has been leveraging WhatsApp since 2015 to provide customer support and promote new products. Building on this existing relationship, the company launched a creative campaign called “Rent-a-Pred.”
• Solves a problem: As friends come together for a nice game of football on the streets, it’s normal for a teammate to be MIA. With “Rent-a-Pred” you can get a star football player in England to replace that teammate and give your team an unfair advantage.
• Get a player with a chat: The campaign lasted for 6 days. All participants had to do was message “PRED” to 07444081752, and they’d be connected with a star player to join their team. 
• WhatsApp hotline promotion: Adidas used a combination of influencer and traditional marketing to advertise the hotline that participants can messsage on WhatsApp.

See the campaign video.

Check out the flyer. Which star footballer do you recognise?

The results

Kaka showed up for one of these games.

And was nutmegged by a local player. Feel free to laugh😂.

See Kaka’s video.

See the video.

Here’s another video.

In addition to making the local players love Adidas for sprinkling some stars on their lives that day, the star player graced the stage with a pair of the Predator 20+ Mutator boots. That was a double advantage for the team and effective promotion for the new boots.

This campaign also drew a lot of media attention and mentions. See some mentions in this Medium article.

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HolidayPirates

HolidayPirates isn’t just another travel site. They’re a global sensation in travel deals, scouring the internet for the best flight, hotel, and vacation packages.

Their platform connects travellers with deals that make dreaming about a getaway a reality.

With their website, mobile app, and social media channels, they’re the go-to source for anyone looking to snag a vacation bargain.

Their challenge

Travel deals come and go in a heartbeat, and HolidayPirates’ offers weren’t reaching their audience quickly enough.

With daily updates on the latest flights and hotel packages, HolidayPirates needed a way to deliver time-sensitive offers that travellers wouldn’t miss.

Email and app notifications just weren’t cutting it. Subscribers needed real-time, relevant offers to stay engaged and act quickly.

Their strategy

WhatsApp.

HolidayPirates built a communication channel on WhatsApp to deliver real-time travel deals.

Here’s another screenshot of a customer using WhatsApp to connect with them.

Here’s how they did it:

• Real-time updates: HolidayPirates sends instant messages about new travel deals directly through WhatsApp. The messages contain links to the offers on their site, so subscribers can quickly review and act on them. They did this using a WhatsApp chatbot to make the experience conversational.
• Subscriber growth: To grow their WhatsApp subscriber base, they launched a contest, offering trips and prizes to new sign-ups. This not only boosted subscribers but also encouraged sharing among friends and family.
• Customised engagement: Using WhatsApp, HolidayPirates segmented their audience based on travel preferences, like beach or hiking trips. This approach allowed them to deliver personalised deals that matched subscribers’ interests.

The results

HolidayPirates’ switch to WhatsApp proved to be a game-changer:

• 53% increase in subscribers: Their WhatsApp subscriber base grew to over 220,000 in just three months.
• 97% message open rates: Subscribers are highly engaged, with nearly all opening their WhatsApp messages.
• 40% click-through rates: Up to 40% of recipients clicked through the deals, showcasing high interest and action.
• 10x engagement over email: WhatsApp drove ten times the engagement compared to email offers.

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HDFC

Housing Development Finance Corporation (HDFC) is a cornerstone of India’s home loan market.

For over 40 years, HDFC has been at the forefront of making dreams of homeownership a reality.

As one of India’s leading housing finance companies, HDFC offers various loan products, from home loans to rural housing loans, helping countless individuals secure their ideal homes.

Their challenge

Traditional home loan applications are a nightmare. They involve a mountain of paperwork, endless branch visits, and a waiting game that can drag on for weeks.

This tiring process discouraged potential borrowers and slowed HDFC’s ability to close deals. They needed a way to make it easier, faster, and more user-friendly without losing engagement and conversion.

Their strategy

HDFC’s solution? Revolutionise the home loan application process with WhatsApp.

Here’s how they tackled the challenge head-on:

• Instant spot offers: HDFC rolled out a chatbot service on WhatsApp that lets customers check their home loan eligibility and receive offer letters on WhatsApp. No more long waits or complex procedures—just a seamless, real-time experience right on a platform people use every day.
• Advanced tech integration: Partnering with a WhatsApp API service provider,  HDFC integrated WhatsApp with their backend systems, including credit bureau databases and lead generation APIs. This setup ensures users receive personalised loan offers in less than two minutes. The system handles everything from data collection to generating custom PDF offer letters through WhatsApp’s interface.

Source: facebook.com

The outcome

The results speak for themselves.

• 25% Completion rate. That’s a quarter of customers engaging with the bot completed the process, showcasing the tool’s effectiveness in driving action.
• There was a 2X increase in loan applications. Customers who used the WhatsApp bot were twice as likely to complete their loan applications as those using traditional methods.
• In under a year, HDFC generated 13,000 high-quality leads via WhatsApp. This demonstrated the platform’s power to attract serious prospects.
• The feature drove over 85,000 unique interactions every month. This proved its high engagement rate and popularity.

“HDFC’s ‘spot offer’ feature on WhatsApp is a miracle. It turns home loan applications from a tedious chore into an instant, 24×7 process. No more waiting—just quick, convenient approvals.” — Saif Faruqi, Head Communications, HDFC

“WhatsApp has become essential to our customer engagement strategy. With over 85,000 interactions per month, the spot offer feature has doubled our loan applications and significantly boosted lead quality.” — Keshav Rao, Joint General Manager Communications, HDFC.

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Digify Africa

Digify Africa is a youth-led organisation laser-focused on giving young Africans the digital skills they need to break into the workforce and build lasting careers. They’re not just teaching skills—they’re changing lives.

Their objective

Africa’s youth face a massive unemployment crisis. And traditional e-learning just wasn’t cutting it. With limited access to desktop computers and expensive data plans, many young people were left out.

Digify Africa knew they had to find a way to bring education to the masses—without the usual tech barriers.

Their strategy

Digify Africa teamed up with Techsys Digital to leverage the power of WhatsApp, a platform that’s already a staple in the daily lives of their audience.

They didn’t just dip their toes in the water—they dove in headfirst with a bold strategy:

• Dual chatbots: They created two distinct WhatsApp chatbots, Lesedi and Kitso. Lesedi teaches digital literacy to students, while Kitso trains teachers on internet safety. Both are accessible via QR codes on social media or direct messages on WhatsApp, making it super easy for learners to get started.
• Engaging content: The courses are designed to be interactive and flexible. Learners can move at their own pace, taking quizzes, tracking their progress on leaderboards, and earning certificates that boost their employability.

The outcome

The results?

• 136,000 completions in one year: That’s right—in just 12 months, more people completed courses through WhatsApp than in the organization’s entire previous decade of operations.
• 72% engagement rate: Nearly three-quarters of those who interacted with WhatsApp started learning. That’s a massive win.
• 50% completion rate: Half of the learners who started a course finished it. That’s not just engagement—that’s commitment.
• 3.6X growth: The use of WhatsApp led to a staggering 3.6 times increase in the number of learners.
• Massive scale: WhatsApp’s scalability allowed Digify Africa to reach a huge audience, delivering high-quality, engaging content that’s tailored to the needs of African youth.

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Anker Indonesia

Anker Indonesia isn’t just about portable chargers and sleek audio gear; they’re a brand that understands the pulse of their customers. 

In a market where staying connected is everything, Anker knows their customers need more than just great products — they need seamless, engaging experiences.

Their objective

Anker Indonesia had two primary goals:

• Supercharge customer engagement: They needed to move beyond traditional email and SMS to something more dynamic and interactive.
• Drive sales at scale: With a massive customer base, Anker wanted to reach as many opted-in customers as possible with promo messages that could drive real sales.

The strategy

Anker Indonesia decided to leverage the power of WhatsApp, a platform already popular among their customer base, to launch a weeklong campaign. 

Here’s how they did it:

• WhatsApp messaging at scale: Partnering with Sanuker, Anker used WhatsApp’s API to send out a staggering 300 messages per second. Over the course of the campaign, this translated to nearly 300,000 promo messages.
• Creative, engaging content: These weren’t just any messages. Each one included a “Buy Now” button that took customers directly to a landing page for a special offer on headphones. To sweeten the deal, customers get an additional 10% discount if they make a purchase through the link.
• Data-driven adjustments: Anker didn’t just blast out messages and hope for the best. They monitored open rates, engagement, and conversions in real-time, tweaking their approach to maximise results.

The results

Anker Indonesia’s WhatsApp campaign was a game-changer:

• 63%+ message open rates: Customers opened the messages at an incredible rate, thanks to the familiarity and trust they already had with Anker on WhatsApp.
• 27% add-to-cart rate: Over a quarter of those who opened the messages added the discounted headphones to their carts.
• 6.65% sales conversion rate: The campaign didn’t just generate interest; it generated sales.

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Carrefour’s digital playbook: turning paper flyers into social media gold

Carrefour, a name that’s synonymous with one-stop shopping in France, decided it was time to flip the script.

With rising paper costs and France’s new sustainability laws breathing down their necks, they knew they couldn’t keep relying on old-school printed flyers.

But this wasn’t just about saving a few euros—they wanted to engage with customers where it really mattered — online.

Their challenge

Carrefour’s mission was crystal clear—go digital, reach more customers, and do it in a way that feels fresh, personal, and on point.

They needed to transition from paper to pixels, from mailers to Messenger, and from static to social.

The goal? To connect with the growing crowd of digitally savvy shoppers who were more likely to check their Instagram feed than their mailbox.

Their strategy

They started by rolling out marketing messages on Messenger and WhatsApp—places where their customers were already hanging out. They quickly added Instagram to the mix.

They used QR codes in stores, ads on their website, and slick “Ads that Click” on Instagram to pull customers into a customised experience.

Once there, users could subscribe to marketing messages, pick their nearest store, and start getting the latest deals right in their DMs. And the best part? It felt like a personal concierge service, not a sales pitch.

If you can’t read French, we’re together in this. But you can use Google Translate to understand what’s written on the screenshots above.

The result

Carrefour’s decision to go digital paid off big time.

• They saw a 5X boost in their subscriber list, because of their omnichannel approach.
• Customers who got their flyers through WhatsApp were so pleased that Carrefour scored 53+ NPS.
• But this isn’t just about numbers—Carrefour transformed the way they connect with customers. By shifting to social media, they didn’t just save money on paper, they built a community of engaged shoppers who actually look forward to their updates.

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