Below you’d find the story(s) of businesses that used WhatsApp to manage their team. Though we don’t recommend using WhatsApp for employee communication, some businesses make it look very enticing.
We hope you learn how to do it effectively with these examples.
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BASF
BASF, a German chemical giant, is a global leader in the chemical industry.
With a wide range of products used in various sectors, from agriculture to construction, BASF is committed to sustainable innovation and responsible business practices.
Their challenge
Attracting top talent in a competitive job market is a constant challenge for large corporations like BASF.
Traditional recruitment processes are lengthy. And they often involve delayed responses, leading to a less engaging candidate experience.
Their strategy
The company developed Anilina, a chatbot powered by AI, to engage potential recruits on their website and provide instant answers to their questions.
- Automated candidate interactions: Anilina, the chatbot, is designed to handle common inquiries about job openings, application processes, and company information. This frees up human recruiters to focus on more complex conversations and personalised interactions.
- Quick and convenient responses: Candidates can receive immediate answers to their questions, reducing the time-to-hire and improving the overall candidate experience.
- Seamless transition to human interaction: For more involved conversations, candidates can easily transition from chatting with Anilina to speaking with a human representative, ensuring a seamless experience.
The results
BASF’s use of WhatsApp for recruitment has yielded several benefits:
- Improved candidate experience: By providing instant responses and a personalised touch, WhatsApp has enhanced the overall candidate experience.
- Increased engagement: WhatsApp’s accessibility and convenience have led to increased engagement from potential candidates.
- Enhanced efficiency: The chatbot has streamlined the initial screening process, allowing recruiters to focus on qualified candidates.
- Strengthened employer brand: BASF’s use of WhatsApp demonstrates its commitment to innovation and a modern approach to recruitment, positively impacting its employer brand.
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