Here are 20+ e-commerce WhatsApp message templates you can copy, tweak and use for your business.
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Delivery and order tracking e-commerce WhatsApp message templates
You can use these templates:
- Order confirmation: “Hi {Customer Name}, Thank you for your order! Your order number is {Order Number} and is currently being processed. You will receive a shipping confirmation soon.”
- Shipping confirmation: “Hi {Customer Name}, Your order {Order Number} has been shipped! Track your order here: {Tracking Link}”
- Delivery notification: “Hi {Customer Name}, Your order {Order Number} is out for delivery and should arrive today! Stay tuned for a delivery time update.”
Learn how to use WhatsApp for your e-commerce business.
Transaction notifications WhatsApp message templates
You can use these templates:
- Payment confirmation: “Hi {Customer Name}, Thank you for your payment! Your payment of {Amount} for order {Order Number} has been successfully processed.”
- Refund notification: “Hi {Customer Name}, Your refund of {Amount} for order {Order Number} has been processed. Please wait for 2-3 business days for the refund to reflect in your account.”
- Order status updates: “Hi {Customer Name}, Your order status has been updated to {Status}. Please check your order details for more information.”
Scheduling and re-routing e-commerce WhatsApp message templates
You can use these templates:
- Delivery rescheduling request: “Hi {Customer Name}, We apologise for the inconvenience, but your delivery for order {Order Number} has been rescheduled to {New Date} due to {Reason}. Please reply with ‘Confirm’ or ‘Reschedule’ if you need to change the delivery date.”
- Pick-up time reminder: “Hi {Customer Name}, A reminder that your order {Order Number} is ready for pick-up at {Location} during {Hours}. Please come with your order confirmation email and a valid ID.”
- Delivery re-routing notification: “Hi {Customer Name}, Due to unforeseen circumstances, your order {Order Number} has been rerouted to {New Location}. You will receive an updated delivery time soon.”
Upselling and cross-selling e-commerce WhatsApp message templates
You can use these templates:
- Product recommendation: “Hi {Customer Name}, We noticed you purchased {Product Name}. We think you might also like {Product Name}, which is currently on sale!”
- Personalised discount offer: “Hi {Customer Name}, As a valued customer, get an exclusive discount of {Percentage} on your next purchase. Use code {Discount Code} at checkout.”
- Abandoned cart reminder: “Hi {Customer Name}, We noticed you left items in your cart. Use code {Discount Code} to get {Percentage} off before your items sell out!”
Discover the WhatsApp marketing metrics you need to track for your business.
Feedback & complaint management system WhatsApp message templates
You can use these templates:
- Feedback request: “Hi {Customer Name}, We’d love to hear your feedback about your recent purchase. Please share your thoughts and suggestions here: {Feedback Link}”
- Complaint acknowledgement: “Hi {Customer Name}, We received your complaint regarding order {Order Number} and are taking it seriously. We will investigate and get back to you within 24 hours.”
- Complaint resolution notification: “Hi {Customer Name}, We apologise for the inconvenience caused by order {Order Number}. We have resolved the issue and offer you a {Resolution} as compensation.”
E-commerce Referrals WhatsApp message templates
You can use these templates:
- Referral request: “Hi {Customer Name}, We enjoyed serving you! Refer a friend, and you get {Reward} on your next purchase.”
- Referral confirmation: “Hi {Customer Name}. Thank you for referring your friend {Friend Name}. You both will receive a {Reward} on your next purchase.”
- Referral reward notification: “Hi {Customer Name}, Your referral bonus for referring {Friend Name} has been applied to your account. Enjoy your {Reward}!”
E-commerce marketing WhatsApp templates
You can use these templates:
- New product announcement: “Hi {Customer Name}, Introducing our new {Product Name}, designed to {Benefit}. Get yours today at {Link}!”
- Exclusive offer: “Hi {Customer Name}, Enjoy an exclusive discount of {Percentage} on {Product Name} using code {Discount Code}. Limited-time offer!”
- Seasonal sale announcement: “Hi {Customer Name}. Our {Season} Sale is here! Save up to {Percentage} on a wide selection of products. Shop now: {Link}”
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Check out 80+ more e-commerce WhatsApp message templates. This time, they’re grouped into different daily e-commerce use cases.
1. New product launch announcements
Let’s be honest—if you’re launching a new product, you need to make some noise. People love exclusives, sneak peeks, and all that “first look” hype. So, make it easy for them to get excited. Here’s how:
🛍️ “Exciting news, [Name]! Our latest [Product Name] has arrived. Discover innovative features and stylish designs that enhance your everyday life. Check it out now!”
🎉 “Our new [Product Name] has dropped, and it’s something you won’t want to miss! Shop today and enjoy exclusive launch discounts.”
📢 “Hey [Name], the wait is over! [Product Name] just launched at [Brand Name]. Don’t miss out—order now and elevate your collection!”
2. Limited-time offers
Nothing gets people to click “Buy” faster than a ticking clock. Use these templates to create urgency and get those sales rolling in before time runs out.
🔥 “Flash sale alert! Grab [Product Name] at a special price for 24 hours only. Don’t wait; shop now and save big!”
⏰ “It’s a race against time! Enjoy up to [Discount]% off selected items until [End Date]. Hurry—only while stocks last!”
🛒 “Limited-time offer just for you, [Name]! Save on our bestsellers with discounts up to [Discount]%. Only available this weekend!”
3. Back-in-stock alerts
Everyone loves a comeback. If a product was hot enough to sell out once, you can bet your customers will want it again. Let them know when it’s back!
👀 “Good news, [Name]! [Product Name] is back in stock! Don’t wait this time—grab it now before it’s gone again!”
🔄 “Missed it last time? [Product Name] is restocked, and it’s calling your name. Order now for the ultimate shopping experience!”
4. Seasonal promotions
Every season is a new reason to shop. Whether it’s cozy sweaters in winter or fresh spring looks, these templates make it easy to promote seasonal picks.
❄️ “Winter special! Keep cozy with our latest [Product Type] and enjoy discounts up to [Discount]%. Shop our seasonal picks!”
🌸 “Spring into savings with [Brand Name]! Freshen up your collection with discounts on our new spring arrivals.”
🍂 “Fall into style with our latest autumn picks! Enjoy [Discount]% off on select items to celebrate the season.”
5. Cart abandonment reminders
Let’s be real—people leave carts behind all the time. But that doesn’t mean they don’t want to buy. Sometimes, they just need a nudge. These templates help you bring them back and close the deal.
🛒 “Hey [Name], we noticed you left something in your cart! Complete your purchase today for an exclusive [Discount]% off.”
👋 “We saved your cart! Finish your order and enjoy free shipping. Don’t let these items get away!”
6. Thank You messages
Saying “thank you” isn’t just polite—it’s smart. Make your customers feel appreciated, and they’re more likely to come back for more. Here’s how to do it right:
😊 “Thank you, [Name]! We appreciate you choosing [Brand Name]. Your order is on its way, and we can’t wait for you to enjoy it.”
🌟 “Thank you for being a part of the [Brand Name] family, [Name]! We hope your new [Product Name] brings you joy.”
These are just a few examples. The full list of 80 templates is packed with options for all your e-commerce needs. Ready to dive in? Grab these templates, give them a little tweak to make them your own, and watch your engagement soar.
Pro tips for e-commerce WhatsApp messages
Sending a message isn’t just about words on a screen; it’s about creating an experience. Here are a few ways to make sure your messages hit the mark:
Make it personal: Don’t be generic. Use your customer’s name, throw in a product detail, and make it feel like you’re talking directly to them.
Add some urgency: People respond to urgency. A limited-time offer or a low-stock alert can make the difference between a sale and a scroll.
Keep it friendly but professional: You want to connect, not be overwhelmed. Use emojis and friendly language, but don’t overdo it—aim for the right balance.
Want to see how to make these templates even more effective? Check out how TelebuSocial’s WhatsApp API can help you make these messages a breeze to send and tailor.
Automate and simplify with TelebuSocial chatbots and broadcasts
Running an e-commerce business is no small feat, especially because you’re juggling hundreds (or thousands) of customers. Enter broadcasts and chatbots—your new best friends. Here’s why they’re amazing:
Broadcasts for big announcements: Have a flash sale or a new product launch? Send one message to your entire customer base with a single click. No more wasting time on individual sends.
Chatbots for instant replies: Don’t leave your customers waiting. Chatbots can handle FAQs, process simple requests, and even help guide customers through purchases—all while you focus on growing your business.
Want to see broadcasts and chatbots in action? TelebuSocial WhatsApp API makes it easy to set up and go. Give your customers the fast, engaging experience they crave—and watch your sales take off.
